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60% of independent Asian restaurants menu potatoes, paving the way for Asian chain restaurants to pick up on innovative potato ideas to implement across their own menus.
Potatoes might not immediately come to mind for most people when they think about Far Eastern cuisines, but the truth is, they’ve been cultivated there for over four centuries.* In fact, because they’re economical to grow, available year-round, and easy to prepare, potatoes are a household staple in many regions of China and Japan and a popular snack in Korea and Vietnam.
“In northern China, potatoes are widely used in a variety of dishes. Why? Because potatoes are economic, available year-round, and can help cut down in food costs. Use more potatoes to help save on food costs while attracting mainstream customers.”
In a ghost-kitchen trial concept, Orange Chicken & Waffle Fries was the most popular item ordered, followed by Beef & Broccoli Fries.
92% of consumers who ordered from the ghost-kitchen concept said the dishes met or exceeded expectations, with over 50% saying they’d order again.
Fries 43.6%
Salad 7.7%
Mashed Potato 6.1%
Potato Pancake 1.9%
Hash 1.6%
4-year growth
Eggplant (+213%)
Spicy Mayo (+158%)
Jasmine Rice (+158%)
Green Onion (+125%)
Squid (+56%) Celery (+56%)
Pork Belly (+56%)
“I like fried rice and this was a good version of fried rice. Texture wise, I didn’t notice a difference with the potatoes.”
Potatoes as a substitute for rice resonates with consumers and are viewed as an exciting new twist that can enhance many Asian dishes.Rice and potatoes can be menued together to create a delicious dish – in fact, potatoes in rice entrées have the third highest incidence on menus.
Fried Rice (80.9%)
Dumplings (68.2%)
Sweet and Sour (64.9%)
Spring Rolls (56.1%)
Interested in learning more about how potatoes can spice up your menu? Let us help, we’re here to answer your questions or provide free culinary support.
